Do you remember your first love? We do – and we're still lucky enough to enjoy its delight.

We've been partners with Elmo, Big Bird, Cookie Monster and their furry friends for most of our adult lives. We create stories for them to tell and songs for them to sing, and then send them on the road to 150 international markets every year.

We've become Sesame Street's most powerful outreach engine, entertaining more than 50 million fans worldwide and helping these big, loveable characters become big, valuable brands. Sesame Workshop and Jim Henson entrusted us to be brand stewards for their characters – to understand them, protect them and help them do their job in entertaining and educating children around the world. It's a trust we'll never break.