MR. POTATO HEAD: the spud of your childhood playtime that inspired many silly faces and fun times!

But—did you know — MR. POTATO HEAD isn't just another pretty face. Playskool, a division of Hasbro, owns it but it was the child-centric thinkers of Milwaukee's Betty Brinn Museum who imagined a higher calling for this iconic russet. Through their vision, and with Hasbro's eyes on brand adherence, we joined forces to build a one-of-a-kind 2500 square foot touring exhibit of The Adventures of MR. POTATO HEAD . This hands-on interactive learning adventure takes children on explorations through the jungle, desert, underneath the sea, and into outer space. Yes, indeed, MR. POTATO HEAD has come a long way and, in fact, he's going a long way. The Betty Brinn museum books this exhibit at other like-minded children's museums from coast to coast. His itinerary is full.

Download MR. POTATO HEAD Case Study (1.1 MB)