The NBA All-Star Game is always a hot ticket — after all, it's the annual gathering of the best basketball players on earth. But how do you satisfy the millions of fans who can't get a ticket?

Invite them to the NBA Jam Session, designed, built and installed by VEE in partnership with the NBA every year since 1996.

This series of interactive attractions is designed to accomplish one thing: build fan loyalty. Fans can test their own skills, see how they measure up against the NBA's best and literally walk in Shaq's shoes (more than a few have gotten lost in there...). We pull them in closer than a baseline huddle, and they walk away fans for life, closer to the NBA and its stars than ever before.

Beyond the Jam Session, our NBA relationship also includes design/build projects for the NBA Finals and interactive fan attractions that tour all around the world. Check out the NBA Jam Van Europe – designed and built by VEE for FILO, the NBA’s event management team.

Download NBA Case Study (191 KB)