The baby boomer generation grew up watching Marlin Perkins every Sunday night on Mutual of Omaha's Wild Kingdom.

You never knew what crazy predicament Perkins' sidekick Jim would get into while Marlin stirred martinis back at base camp.

Those baby boomers now have children of their own, and Wild Kingdom has a new life on the Animal Planet cable channel. To help Mutual of Omaha re-introduce this legendary programming, VEE built a permanent interactive experience in the award winning Qwest Center in Omaha. Constant ambient audio tracks lure arena visitors as they pass the exhibit, where they interact with life-size animatronic animals, learn about wildlife and watch archived and new video footage that connects the original show to the current program. This engaging exhibit has quickly become THE meeting place for over 700,000 visitors who come to Qwest Center events every year.

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